Kurta Reframe Chapter 5: The Great Indian Garmi
In India, summer has shaped culture in more ways than we realise. From daily rituals of local refreshing drinks to the fabrics we reach for instinctively, the heat has influenced...
Kurta Reframe Chapter 4: Drape & Form
The Study Deepens Every chapter of Kurta Reframe begins with the same commitment: to slow down enough to see what familiarity has made invisible. To return to the kurta and...
Kurta Reframe Chapter 3: A Study in Laal
Returning to the Kurta In Kurta Reframe, we continue to approach the kurta as a cultural artefact shaped by time, movement, and lived experience. Each chapter looks closely at the...
Fashion is for Every-Body: International Women’s Day 2026
Every Women’s Day, we sit down as a brand and ask ourselves one question. What can we do better? These conversations look different from any other brainstorming sessions. We are...
Kurta Reframe Chapter 2: A History in Motion
Returning to the Kurta In our series Kurta Reframe, we return to the kurta as a cultural artefact shaped by time, movement, and lived experience. Long reduced to habit, the...
Kurta Reframe Chapter 1: Tactile Vision
Introducing Kurta Reframe Kurta Reframe is a series that returns to the kurta as a cultural artefact—shaped by time, movement, and lived experience. Long reduced to habit, the garment is...
The Future of Indian Design: Ridhi Khosla Jalan on Interiors, Fashion, and Digital Influence
Ridhi Khosla Jalan’s journey is a study in reimagining design—how we live in our homes, how we consume aesthetics, and how we connect through them. An interior designer turned content...
Karuna Ezara Parikh on Reading, Writing & the Power of Vulnerability
Karuna Ezara Parikh’s journey is a quiet revolution in the way we read, write, and share. An author, podcaster, and entrepreneur, she has carved a distinct space for herself in...
Can Tradition Be Experimental?
For years, Indian traditional wear has followed a quiet formula: the kurta as everyday staple, the kaftan as vacation ease, the lehenga as festive uniform and so on. Functional, familiar,...
World Artisan Day
This World Artisan Day, we want to take a moment to pause. To honour the hands that carry tradition forward, quietly and powerfully. To meet the faces behind the threadwork....
International Women’s Day: Rewriting Strength
If You Had to Describe Strength, What Would You Say? Strength is a word we use often but rarely stop to define. As we reflect on its meaning this International...
