This Valentine’s Day, Sureena Chowdhri and Gul invite you to redefine love. We ask you to seek it in the small, intentional acts that leave a lasting impact—like the care woven into a handcrafted crochet rose and the devotion of artisans who pour their hearts into every stitch.
Pyaar Kya Hai? is more than a question; it’s a celebration of old-school love that transcends the romantic, embracing connection, craftsmanship, and community.
At Sureena Chowdhri, we’ve always believed in the power of supporting and uplifting women artisans, especially those from rural communities. With over 100 women contributing to our designs, their dedication and artistry are the foundation of everything we create.
This shared passion for empowerment is what inspired our partnership with Gul, a brand that uplifts rural women by equipping them with skills and providing a platform to showcase their craft.
A Crochet Rose for Timeless Pyaar
Handcrafted with care by the artisans of Gul, these roses are not just beautiful but a true testament to the artistry and craftsmanship of women. Made by women, for women, the Gul rose symbolizes enduring love and the bonds that last.
About Gul
Gul is a platform dedicated to empowering rural women artisans by providing them with the opportunity to develop new skills and achieve self-reliance. With a focus on high-quality, well-designed products, Gul strives to make a positive impact not only in the lives of the artisans but also for those who purchase the products. By blending traditional artisanal techniques with modern, sustainable design, Gul creates contemporary handicrafts that make a bold statement and bring meaningful change.